


Before we go into what this actually means, here is a quick video summary of what's included (with slides available here).
Start With the Actual Area
It originated in the 1950s, and a now a mainstream reference used by property surveyors when talking about how valuable a retail shop is and what rent a tenant should pay, particularly for those on High Streets where trade depends upon people walking by and deciding whether to shop at the property.
The actual measurement of the property is still the same as other properties, in that you are measuring whatever areas in either imperial feet and inches, or metric metres and centimetres.
You should really use modern metric forms, although reference is often still in square feet in terms or areas and rental values.
So whilst this technical aspect of measurements is the same as other properties, when it comes to this separate retail zoning measurement and effect then it’s all about how you then tweak these final measured areas.
A Retail Zoning Example Shop Floor to Explain

So the end rental value of this and in fact most mainstream commercial property is derived from literally how much area you have of usable space as a tenant, and then applying a similar rate per square foot.
You therefore often hear reference to the going rate per square foot in an area, designed to explain what a generic rate is that then needs applying to the actual amount of area that each property has in order to end up with a final end rent.

So with a lot of newsagents and shops, they will tend to have lots of important stock right at the front of the shop on display, to leave the less important goods and operations like the till and changing rooms further back in the shop.

But with retail property, if a retailer had a choice they would pay additional front space in order to easily sell items rather than lots of wasted space at the back of the store that shoppers tend to walk less into.

Here is a good video as well from the VOA explaining some of the technicalities of this ITZA calculations.
The Principle Of Zones & Zone A Rate
This is actually what Zoning prescribes, literally 20 feet deep sections going back that theoretically halve in value every time you move into the next section.
So the rate per square foot of the second is assumed to be only half as valuable as the first one. The final area C is then halved again i.e. half of what area B is, or to put it another way, one quarter of what the original area A was.
These are all known as Zones, and are standard 20 feet deep sections of space assumed to halve in value every one going back. A surveyor will therefore need to divide their areas up into these different Zones, with the first Zone A space being, say, 600 sq.ft in this example, the next Zone B being 600 sq.ft. and in fact the final Zone C being another 600 sq.ft.
This initial Zone A area is key, and has the main ‘Zone A’ rate applied to it, let’s say £10 sq.ft. again in this example
The Principle of the ITZA
When looking at the rest of the areas though, for convenience a tweak is then made to these areas and not the initial main Zone A rate.

You therefore end up with a deliberately unnatural and skewed version of the original areas, just so you can times the same Zone A rate to it in order to have this Zoning effect rolled out.
Put another way, you divide the areas by two instead of the multiplier by two in order to end up with the same effect. So you stick with Zone A of 600 sq.ft., but then halve this to 300 sq.ft for an adjusted Zone B area. Also, halve again to 150 for Zone C area. Finally add all these together to establish an ITZA area of 1,050 sq.ft, which is lower then the original 1,800 literal area.
So when you add the £10 rate to this adjusted ITZA rate of 1,050 means you get £10,500 pa rather than the original £18,000 on the original area, which has taken into account the fact that Zones B and C are less valuable space than the £10 rate for the front Zone A area.
Final Adjustments
To then finish things off, surveyors and valuers can apply a discretionary adjustment to the end rate in order to ensure that the final ITZA rate reflects the reality of how any one retail property is laid out and shaped. This is separate to the way in which you apportion the rent anyway over time in the lease or after say a rent review, often on a quarterly in advance basis.

Or another is Return Frontage zoning for, say, a corner shop which has a shop front along the side as well as front elevation, so some of the Zone B and C spaces will benefit from Zone A exposure as well. You may also need to look at how masking affects the retail zoning effect.
Whatever is agreed, it’s often as a final percentage uplift or decrease on the rent after the main ITZA calculation.
The Zoning Effect
So this is the theory of the Zoning affect for retail properties, and therefore a form of definition for ITZA and retail zoning is the ability to artificially alter the area to a smaller area and still apply the front and main Zone A rate per square foot in order to arrive at a reduced but fair rent.
This accounts for the fact that space at the rear of a shop is less valuable than the rest.
In reality, it’s often just the ground floor area treated in this way, often to just Zones C or through to D and E before a generic rate is then applied for the remainder.
This is in addition to other standard rates for each floor of the shop and rear store rooms, which again tends to reduce in value the further up you go as the difficulties of further steps to walk to collect upper-floor storage area is reflected in the overall retail rent (helpful when also looking at property asset management opportunities).
However for popular stores you may still need to apply retail zoning on say the first floor or other areas dependant upon footfall.
Even with this basic understanding of Zoning, because you’re dealing with such big rent figures, it’s worth instructing or at least discussing with a surveyor who knows this principle in the reality of the local property market in order to make sure that any figures being agreed are reflecting reality and the actual market values.
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